JEFFERSON CITY, Mo. -- University of Missouri Head Football Coach Gary Pinkel will soon be seen on billboards and heard on the radio around the state promoting motorcycle safety. Sponsored by the Missouri Coalition for Roadway Safety, the "Look. Learn. Arrive Alive."
campaign begins in May, which is Motorcycle Safety Awareness Month. Safety enthusiasts hope to drive home the message that all motorists need to share the road.
Motorcycles have a smaller profile on the road and may be more difficult for other vehicles to see. An astonishing 80 percent of Missouri motorcycle crashes result in injury or death, and 99 percent of the people who die in crashes involving a motorcycle on Missouri roads are the motorcyclist.
Paid radio advertising begins April 28 and runs into July. One radio spot features Coach Pinkel, an avid motorcycle rider. In the ad, Pinkel asks drivers to take another look and keep Missouri roads safe for everyone, "even Jayhawk fans."
Coach Pinkel is also featured on his motorcycle on posters and billboards throughout the state.
In addition to motorists looking out for those on motorcycles, motorcyclists are encouraged to do their part, making sure to ride with a DOT-approved helmet and wear protective clothing.
"It's important that everyone on Missouri roads look out for each other. With an increasing number of motorcyclists, we encourage drivers to have extra awareness and make sure everyone arrives alive," said Leanna Depue, chair of the executive committee of the Coalition.
For more information on the Look. Learn. Arrive Alive. campaign, including Coach Pinkel's radio spot and poster, visit http://www.savemolives.com/