The HEAT is on this summer and it won’t just be 90-degree August days. For the past four years, Missouri has recorded the highest number of fatal and serious injury crashes between July and September.
The Missouri Coalition for Roadway Safety is partnering with law enforcement to take precautions to reverse this trend. Law enforcement agencies across Missouri will be using High Enforcement Action Teams to crackdown on impaired drivers and ticket speeding and unbuckled drivers and passengers.
In order for Missouri to reach the statewide goal of 850 or fewer fatalities by 2012, the spike in fatalities between July and September must be prevented.
Enforcement will be coupled with paid media in July and August.
We had a lot of fun - and a lot of heat - shooting the video spot for the campaign. Check it out.