A gnome costume inspired 19-year-old Cole Hieronymus's winning Get Your Buckle On video. The video contest, sponsored by the Missouri Coalition for Roadway Safety, encouraged people to submit seat belt videos to www.getyourbuckleon.com to encourage teens to buckle up.
"We wanted to jolt our peers' mind to wake up out of zombie routine every day and actually put their seat belt on," said Hieronymus of St. Louis.
The winning video will be promoted during the October teen seat belt campaign running Oct. 5-25. The second round of the teen seat belt video competition will begin Oct. 1. The video contest will be featured in the October advertising campaign sponsored by the Missouri Coalition for Roadway Safety.
Watch the video below.